8M the Effect of Loneliness on Material Attachment and Disposition Decisions

We examine how loneliness affects consumer disposition of their used, but still useful material possessions. Three studies show that lonely (vs. non-lonely) people are more attached to their possessions and hence less willing to dispose of them. The effect of loneliness is attenuated when people believe fresh starts are possible.


Bingyan Hu, Alice Wang, and Catherine Cole (2019) ,"8M the Effect of Loneliness on Material Attachment and Disposition Decisions", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 974-974.


Bingyan Hu, University of Iowa, USA
Alice Wang, University of Iowa, USA
Catherine Cole, University of Iowa, USA


NA - Advances in Consumer Research Volume 47 | 2019

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