1G the Impact of Mortality Salience on Adolescents’ Attitudes Toward Advertisements
Despite increased exposure of youths to violent media content, its impact on youth consumption is not well understood. The current study aims to examine the impact of mortality salience on adolescents’ attitudes toward advertisements. We found that mortality salience enhances advertisement ratings. This effect is mediated by social reference seeking.
Issariya Woraphiphat and Yupin Patarapongsant (2019) ,"1G the Impact of Mortality Salience on Adolescents’ Attitudes Toward Advertisements", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 998-998.
Issariya Woraphiphat, North Bangkok University, Bangkok, Thailand
Yupin Patarapongsant, SASIN, Behavioral Research and Informatics in Social Sciences Research Unit, Chulalongkorn University, Bangkok, Thailand
NA - Advances in Consumer Research Volume 47 | 2019
D7. ‘That’s (Not) My Business’: Examining Behavior, Interactions and Implications of Consumer Brand Advocates and Brand Adversaries in Social Media
Marcus Opitz, University of Vienna
Sabine Einwiller, University of Vienna
Trust in Doubt: Co-Chair's Invited Panel
Adam Berinsky, Massachusetts Institute of Technology, USA
John Gray, MentionMapp.com
Andre Spicer, City University of London, UK
J11. The Myth of Return – Success or Failure? Consumer Identity and Belonging in the Case of Repatriate Migrants
Sonja N. Kralj, University of Augsburg, Germany
Michael Paul, University of Augsburg, Germany