From Privacy Concern to Privacy Mindsets

Much research has focused on privacy concern, a negatively-valenced, future-oriented, and deliberative attitude about the possible exposure of personal information. This conceptual paper expands privacy research to a broader set of attitudes and behaviors by introducing the notion of privacy mindsets, three orientations that incorporate additional relevant dimensions of privacy.



Citation:

Aaron Brough and Kelly Martin (2019) ,"From Privacy Concern to Privacy Mindsets", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 40-44.

Authors

Aaron Brough, Utah State University, USA
Kelly Martin, Colorado State University, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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