Telling Your Secrets to an Ai: Consumers Prefer Disclosing Private Personal Information to an Ai (Vs. a Human)

Utilization of artificial intelligence in the new “data economy” poses a new privacy concern. We examine consumer’ willingness to disclose personal information and find that consumers are more willing to share their personal information with a non-human agent, such as AI, compare to disclosing the same information to another human.


TaeWoo Kim, Li Jiang, Hyejin Lee, and Adam Duhachek (2019) ,"Telling Your Secrets to an Ai: Consumers Prefer Disclosing Private Personal Information to an Ai (Vs. a Human)", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 40-44.


TaeWoo Kim, University of Technology Sydney, Australia
Li Jiang, George Washington University, USA
Hyejin Lee, Indiana University, USA
Adam Duhachek, Indiana University, USA


NA - Advances in Consumer Research Volume 47 | 2019

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