The Bulletproof Glass Effect: the Ironic Impact of Privacy Policies on Perceived Security and Purchase Intent
Although bulletproof glass offers real protection, it can ironically cause people to become more aware of surrounding dangers and paradoxically feel less safe than they would in its absence. Similarly, four studies show that salient privacy policies can decrease perceived security and purchase intent compared to offering no privacy protection.
Aaron Brough, David Norton, and Leslie John (2019) ,"The Bulletproof Glass Effect: the Ironic Impact of Privacy Policies on Perceived Security and Purchase Intent", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 40-44.
Aaron Brough, Utah State University, USA
David Norton, University of Connecticut, USA
Leslie John, Harvard Business School, USA
NA - Advances in Consumer Research Volume 47 | 2019
The Effects of Being Time Poor and Time Rich on Happiness
Marissa Sharif, University of Pennsylvania, USA
Cassie Mogilner, University of California Los Angeles, USA
Hal Hershfield, University of California Los Angeles, USA
Perspectives on “What Can We Trust? Perceptions of, and Responses to, Fake Information” and the Changing Values of Information
Kristen Lane, University of Arizona, USA
Merrie Brucks, University of Arizona, USA
Can’t Take the Heat? Randomized Field Experiments in Household Electricity Consumption
Praveen Kumar Kopalle, Dartmouth College, USA