How Quantitative Goals Are Organized

Little is known about how individuals organize their goal pursuit. This manuscript identifies that, aside from motivational factors, specifying a goal in a larger unit (smaller numbers) rather than a smaller unit (larger numbers) leads to a structure consisting of less sub-goals, which in turn may have important downstream consequences.


Christophe Lembregts and Jorge Pena-Marin (2019) ,"How Quantitative Goals Are Organized", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 730-732.


Christophe Lembregts, Erasmus University Rotterdam, The Netherlands
Jorge Pena-Marin, University of Cincinnati, USA


NA - Advances in Consumer Research Volume 47 | 2019

Share Proceeding

Featured papers

See More


A Taxonomy of Opposition to Genetically Modified Foods

Philip M. Fernbach, University of Colorado, USA
Nicholas Light, University of Colorado, USA
Lauren Min, University of Colorado, USA

Read More


Algorithm Attraction versus Aversion: The Role of the Perceived Self-Efficacy of the Decision Maker

Gizem Yalcin, Erasmus University Rotterdam, The Netherlands
Anne-Kathrin Klesse, Erasmus University Rotterdam, The Netherlands
Darren Dahl, University of British Columbia, Canada

Read More


M1. How Rewarding is Your Rewards Program? Experiential vs. Material Rewards

Ayalla Ruvio, Michigan State University, USA
Farnoosh Khodakarami, Michigan State University, USA
Clay Voorhees, Michigan State University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.