How Quantitative Goals Are Organized

Little is known about how individuals organize their goal pursuit. This manuscript identifies that, aside from motivational factors, specifying a goal in a larger unit (smaller numbers) rather than a smaller unit (larger numbers) leads to a structure consisting of less sub-goals, which in turn may have important downstream consequences.


Christophe Lembregts and Jorge Pena-Marin (2019) ,"How Quantitative Goals Are Organized", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 730-732.


Christophe Lembregts, Erasmus University Rotterdam, The Netherlands
Jorge Pena-Marin, University of Cincinnati, USA


NA - Advances in Consumer Research Volume 47 | 2019

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