17H the Dynamics of Consumers´ Over-Indebtedness

This article explores the lived experiences of consumers that face over-indebtedness and the meanings associated to it. Precipitating and aggravating events work together as a snowball rolling upside-down and taking consumers to hit the rock bottom. This is experienced by consumers as a personal failure.



Citation:

Julio Cesar Leandro and Delane Botelho (2019) ,"17H the Dynamics of Consumers´ Over-Indebtedness", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 981-981.

Authors

Julio Cesar Leandro, Fundação Getúlio Vargas, Brazil
Delane Botelho, EAESP-FGV, Brazil



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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