5R the Influence of Information on Consumers’ Intention to Reduce Food Waste in Three European Countries

This study investigates whether providing information about the impact of food waste and food waste practices influences consumers’ behavioral intention toward food waste reduction. Results from an online survey (N=2,248) show that practice information significantly increases participants’ intention to reduce food waste, while impact information has no effect on intention.



Citation:

Christina Maria Neubig, Margot Van Cauter, Simona Grasso, Sophie Hieke, Sandra Knoepfle, Anna Macready, Natalie Masento, Camila Massri, Esereosa Omoarukhe, Jutta Roosen, and Liesbet Vranken (2019) ,"5R the Influence of Information on Consumers’ Intention to Reduce Food Waste in Three European Countries", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 984-84.

Authors

Christina Maria Neubig, Technical University of Munich, Germany
Margot Van Cauter, Katholieke University Leuven, Belgium
Simona Grasso, University of Reading, UK
Sophie Hieke, EUFIC
Sandra Knoepfle, Technical University of Munich, Germany
Anna Macready, University of Reading, UK
Natalie Masento, University of Reading, UK
Camila Massri, EUFIC
Esereosa Omoarukhe, University of Reading, UK
Jutta Roosen, Technical University of Munich, Germany
Liesbet Vranken, Katholieke University Leuven, Belgium



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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