What Else Are Out There? the Positive Influence of Dissimilar Collectibles on Consumers’ Collection Intention

Five studies demonstrate that greater variance (i.e., dissimilarity) among the first few collectibles predicts higher collecting intention through enhanced curiosity. Moreover, this effect is only evident when the collection theme is clear, but not when the collection theme is ambiguous.



Citation:

Leilei Gao, Yixia Sun, and Yuwei Jiang (2019) ,"What Else Are Out There? the Positive Influence of Dissimilar Collectibles on Consumers’ Collection Intention", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 565-566.

Authors

Leilei Gao, Chinese University of Hong Kong, China
Yixia Sun, Zhejiang University, China
Yuwei Jiang, Hong Kong Polytechic University, China



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

H5. Being Looked Up or Being Looked Down? The Divergent Effects of Camera Angle on Nonanthropomorphized and Anthropomorphized Product in Ads

Changchun Xuan, Xiamen University
Rui Chen, Xiamen University
Jing Jiang, Suzhou Broadcasting System
Bin Yu, Tsingtao Brewery Company Limited
Jingjia Peng, Icartoon Culture & Media Corporation ltd
Shengdong Lin, Xiamen University

Read More

Featured

A Complete Consumer Journey: Tracking Motivation in the Marketplace

Jacob Suher, Portland State University
Szu-chi Huang, Stanford University, USA
Leonard Lee, National University of Singapore, Singapore

Read More

Featured

G11. Sensory Placebo Effects: The Role of Sensory Signaling in Enhancing Marketing Placebos and Consumer Outcomes

Dan King, University of Texas Rio Grande Valley, USA
Sumitra Auschaitrakul, University of the Thai Chamber of Commerce

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.