You Only Get One Shot: How Content Ephemerality Affects Information Processing and Viewing Behavior

Various media outlets limit the number of times users can view content (e.g., Snapchat, Instagram). In a series of studies (N = 3,521) we find that such ephemerality drives heightened attention, better recall, increased focus on important information, and longer viewing time of content, as well as ads preceding it.



Citation:

Uri Barnea, Robert Meyer, and Gideon Nave (2019) ,"You Only Get One Shot: How Content Ephemerality Affects Information Processing and Viewing Behavior", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 448-449.

Authors

Uri Barnea, University of Pennsylvania, USA
Robert Meyer, University of Pennsylvania, USA
Gideon Nave, University of Pennsylvania, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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