17L the Shame of Sharing: Financial Constraints and Liquid Consumption

If the “sharing economy” can help consumers both save money and enjoy variety, why might some consumers feel uncomfortable doing so? We find accessing goods via sharing systems can create shame, particularly among financially-constrained consumers. For these individuals, accessing goods as a means of obtaining variety is seen as socially-inappropriate.



Citation:

Yang Guo, Cait Lamberton, and Nicole Marie Coleman (2019) ,"17L the Shame of Sharing: Financial Constraints and Liquid Consumption", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 972-972.

Authors

Yang Guo, University of Pittsburgh, USA
Cait Lamberton, University of Pennsylvania, USA
Nicole Marie Coleman, University of Pittsburgh, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

R4. Human Brands and Their Consumers: How Consumers Reform Brand Understandings Following Critical Incidents

Kimberley Mosher Preiksaitis, Siena College

Read More

Featured

G2. You Run When Time Flies: Time Metaphors Affect Inferences from the Speed of Time

N. Alican Mecit, HEC Paris, France
L. J. Shrum, HEC Paris, France
tina m. lowrey, HEC Paris, France

Read More

Featured

Deviating from the Majority When Resources Are Scarce: The Effect of Resource Scarcity on Preference for Minority-endorsed Products

Xiushuang Gong, Jiangnan University
Yafeng Fan, Tsinghua University
Ying Ding, Renmin University of China

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.