Helping Me See the Whole Picture: How Using a Paper Versus Mobile Calendar Influences Consumer Planning and Plan Fulfillment

We examine how using a paper versus mobile calendar influences consumer planning. Across five studies, we show that a plan created through a paper (vs. mobile) calendar is perceived as more effective in facilitating seeing a big picture, which, in turn, leads to a greater likelihood of plan execution.



Citation:

Yanliu Huang, Zhen Yang, and Vicki G. Morwitz (2019) ,"Helping Me See the Whole Picture: How Using a Paper Versus Mobile Calendar Influences Consumer Planning and Plan Fulfillment", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 169-174.

Authors

Yanliu Huang, Drexel University, USA
Zhen Yang, Drexel University, USA
Vicki G. Morwitz, Columbia University, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

Robo-Advising: Algorithm Appreciation

Jennifer Logg, Harvard Business School, USA
Julia Minson, Harvard Business School, USA
Don Moore, University of California Berkeley, USA

Read More

Featured

Machine Talk: How Conversational Chatbots Promote Brand Intimacy and Influence Consumer Choice

Thomas Hilden, University of Geneva, Switzerland
Christian Hildebrand, University of Geneva, Switzerland
Gerald Häubl, University of Alberta, Canada

Read More

Featured

The Identifiable Donor Effect

Yunqing Chen, Chinese University of Hong Kong, China
Leilei Gao, Chinese University of Hong Kong, China

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.