Helping Me See the Whole Picture: How Using a Paper Versus Mobile Calendar Influences Consumer Planning and Plan Fulfillment
We examine how using a paper versus mobile calendar influences consumer planning. Across five studies, we show that a plan created through a paper (vs. mobile) calendar is perceived as more effective in facilitating seeing a big picture, which, in turn, leads to a greater likelihood of plan execution.
Citation:
Yanliu Huang, Zhen Yang, and Vicki G. Morwitz (2019) ,"Helping Me See the Whole Picture: How Using a Paper Versus Mobile Calendar Influences Consumer Planning and Plan Fulfillment", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 169-174.
Authors
Yanliu Huang, Drexel University, USA
Zhen Yang, Drexel University, USA
Vicki G. Morwitz, Columbia University, USA
Volume
NA - Advances in Consumer Research Volume 47 | 2019
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