Counting Time By Moments: the Effect of Photo Engagement on Goals

Consumers frequently think about their past experiences either through memory alone or with the aid of photographs. This research finds that photo-driven reflection changes one’s representation of time, which in turn suppresses future-oriented goals and choices. Thus, how one reviews the past changes how one treats the future.



Citation:

Kristen Duke and Wendy Liu (2019) ,"Counting Time By Moments: the Effect of Photo Engagement on Goals", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 169-174.

Authors

Kristen Duke, University of California San Diego, USA
Wendy Liu, University of California San Diego, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

Consumers' Journey into Access-Based Consumption

Swapnil Saravade, University of Texas Rio Grande Valley
Lorena Garcia Ramon, University of Texas Rio Grande Valley
Jacob Almaguer, University of Texas Rio Grande Valley
Mohammadali Zolfagharian, Bowling Green State University
Hazel H. Dadanlar, University of Texas Rio Grande Valley

Read More

Featured

Cohesion or Coercion? Why Coordinated Behavior Backfires in Marketing Contexts

Noah VanBergen, University of Cincinnati, USA

Read More

Featured

The Inimical Lure of Intense Means

Jordan Etkin, Duke University, USA
Szu-chi Huang, Stanford University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.