Counting Time By Moments: the Effect of Photo Engagement on Goals

Consumers frequently think about their past experiences either through memory alone or with the aid of photographs. This research finds that photo-driven reflection changes one’s representation of time, which in turn suppresses future-oriented goals and choices. Thus, how one reviews the past changes how one treats the future.



Citation:

Kristen Duke and Wendy Liu (2019) ,"Counting Time By Moments: the Effect of Photo Engagement on Goals", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 169-174.

Authors

Kristen Duke, University of California San Diego, USA
Wendy Liu, University of California San Diego, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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