Self-Regulation and Consumer Impatience

This research finds that self-regulation is an important source of intertemporal impatience. Five experiments show that performing self-regulation makes time more salient, thus time intervals are perceived as longer and impatience is increased. This also leads to time-related product features (e.g., speed) being perceived as more important.


Hyoje (Jay) Kim, Hyun Seung Jin, Chris Janiszewski, Clinton S. Weeks, and Amanda T. Beatson (2019) ,"Self-Regulation and Consumer Impatience", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 169-174.


Hyoje (Jay) Kim, Queensland University of Technology, Australia
Hyun Seung Jin, Queensland University of Technology, Australia
Chris Janiszewski, University of Florida, USA
Clinton S. Weeks, Queensland University of Technology, Australia
Amanda T. Beatson, Queensland University of Technology, Australia


NA - Advances in Consumer Research Volume 47 | 2019

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