Believe the Hype: How Resale Monetized Desire

Value gains for used products are typically reserved for assets like houses and high art. Yet, some mainstream products acquire value from the moment they leave the store and are listed online by consumers who bought them. Our research explains how resale creates value for mainstream products.


Pierre-Yann Dolbec and Marie-Agnès Parmentier (2019) ,"Believe the Hype: How Resale Monetized Desire", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 539-540.


Pierre-Yann Dolbec, Concordia University, Canada
Marie-Agnès Parmentier, HEC Montreal, Canada


NA - Advances in Consumer Research Volume 47 | 2019

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