The Impact of Shopping Environment and Type of Data on Consumers’ Willingness to Disclose Sensitive Data

‘(E-)privacy’ is an emerging topic. We show that consumers’ willingness to disclose private data depends on the shopping situation (online vs. brick-and-mortar store) and the type of data in question. Requested ‘loss-of-face’- (vs. ‘security-risk’) information leads to embarrassment (respectively fear) and is revealed in online stores (respectively brick-and-mortar stores).



Citation:

Andrea Groeppel-Klein and Markus Freichel (2019) ,"The Impact of Shopping Environment and Type of Data on Consumers’ Willingness to Disclose Sensitive Data", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 395-398.

Authors

Andrea Groeppel-Klein, Saarland University, Germany
Markus Freichel, Saarland University, Germany



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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