C the Wisdom of Mission Checks and Consumer Perception of Authenticity in Nonprofits
This qualitative study proposes a new model of market orientation in nonprofits by including a “mission check” step that determines whether a particular action violates the mission or compromises the consumer’s perception of “authenticity” in the organization. The model is supported by in-depth interviews of nonprofit managers and consumers.
Lana Waschka (2019) ,"C the Wisdom of Mission Checks and Consumer Perception of Authenticity in Nonprofits", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 997-997.
Lana Waschka, University of Georgia, USA
NA - Advances in Consumer Research Volume 47 | 2019
‘Family Tech-Support’: Consequences for Family Assemblages and Non-Purchase Decision Technology Adoption
Pao Franco, University of Melbourne, Australia
When Consumers Choose for Others, Their Preferences Diverge from Their Own Salient Goals
Olya Bullard, University of Winnipeg
Losing Fast or Slow? Preferences for Uncertainty Resolution
Kurt P. Munz, New York University, USA
Alixandra Barasch, New York University, USA