Status Consumption and a Luxury-Brand Inspired Subculture: Paradoxes of Physical Well-Being For Impoverished Consumers

Taking a phenomenological approach, we explore status consumption in relation to the physical well-being of members of a luxury brand-inspired subculture, Izikhothane. Informants report that participation in the subculture both enhances (avoiding more violent gangs) and compromises (potential for attacks by others, alcohol and drug consumption, suicide) their physical well-being.



Citation:

Liezl-Marie van der Westhuizen (maiden name Kruger), Robin Coulter, and Kelly Martin (2019) ,"Status Consumption and a Luxury-Brand Inspired Subculture: Paradoxes of Physical Well-Being For Impoverished Consumers", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 715-716.

Authors

Liezl-Marie van der Westhuizen (maiden name Kruger), University of Pretoria, South Africa
Robin Coulter, University of Connecticut, USA
Kelly Martin, Colorado State University, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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