Navigating Narratives: Time and Space Navigation and Narrative Experiences

We develop a theory of narrative navigation and unveil how consumers navigate narratives across time and space using an interpretive research strategy with TV series viewers. The theory of narrative navigation has implications for our understanding of narrative consumption, transmedia storytelling and interpretive communities.



Citation:

Stephanie Feiereisen, Dina Rasolofoarison, Cristel Russell, and Hope Schau (2019) ,"Navigating Narratives: Time and Space Navigation and Narrative Experiences", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 111-116.

Authors

Stephanie Feiereisen, Montpellier Business School, France
Dina Rasolofoarison, Paris Dauphine University, France
Cristel Russell, Pepperdine University, USA
Hope Schau, University of Arizona, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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