Story Symbols: How Meaningful Stories Enhance the Value of Story-Connected Objects
The current work examines how narratives featuring meaningful (versus simply enjoyable) content create value that can be transferred to objects depicted in a narrative, through narrative transportation. We show that meaningful narrative content influences evaluations of narrative-associated objects, and that this effect occurs because meaningful narratives evoke eudaimonic pleasure.
Anne Hamby, Ali Tezer, and Jennifer Escalas (2019) ,"Story Symbols: How Meaningful Stories Enhance the Value of Story-Connected Objects", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 111-116.
Anne Hamby, Boise State, USA
Ali Tezer, HEC Montreal, Canada
Jennifer Escalas, Vanderbilt University, USA
NA - Advances in Consumer Research Volume 47 | 2019
Digital Storytelling and Post-Trust Online Sperm Marketing
Jennifer Takhar, Institut Supérieur de Gestion, Paris, France.
Laetitia Mimoun, HEC Paris, France
The Best of Both Worlds: Androgyny in Consumer Choice
Niusha Jones, University of North Texas
Blair Kidwell, University of North Texas
The Ritualistic Dimension of Microlending
Domen Bajde, University of Southern Denmark, Denmark
Pilar Silveira Rojas Gaviria, Pontificia Universidad Católica de Chile