Story Symbols: How Meaningful Stories Enhance the Value of Story-Connected Objects

The current work examines how narratives featuring meaningful (versus simply enjoyable) content create value that can be transferred to objects depicted in a narrative, through narrative transportation. We show that meaningful narrative content influences evaluations of narrative-associated objects, and that this effect occurs because meaningful narratives evoke eudaimonic pleasure.



Citation:

Anne Hamby, Ali Tezer, and Jennifer Escalas (2019) ,"Story Symbols: How Meaningful Stories Enhance the Value of Story-Connected Objects", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 111-116.

Authors

Anne Hamby, Boise State, USA
Ali Tezer, HEC Montreal, Canada
Jennifer Escalas, Vanderbilt University, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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