Preference Reversals Between Digital and Physical Goods

Increasingly, facets of modern life have moved from the physical to the digital. We extend previous work that shows that individuals remain willing-to-pay more for physical goods than digital goods and find a preference reversal whereby individuals’ preferences are contingent on the elicitation task. Practical and theoretical implications are discussed.


Fuad Adnan Shennib, Rhia Catapano, and Jonathan Levav (2019) ,"Preference Reversals Between Digital and Physical Goods", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 342-346.


Fuad Adnan Shennib, Stanford University, USA
Rhia Catapano, Stanford University, USA
Jonathan Levav, Stanford University, USA


NA - Advances in Consumer Research Volume 47 | 2019

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