Preference Reversals Between Digital and Physical Goods

Increasingly, facets of modern life have moved from the physical to the digital. We extend previous work that shows that individuals remain willing-to-pay more for physical goods than digital goods and find a preference reversal whereby individuals’ preferences are contingent on the elicitation task. Practical and theoretical implications are discussed.



Citation:

Fuad Adnan Shennib, Rhia Catapano, and Jonathan Levav (2019) ,"Preference Reversals Between Digital and Physical Goods", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 342-346.

Authors

Fuad Adnan Shennib, Stanford University, USA
Rhia Catapano, Stanford University, USA
Jonathan Levav, Stanford University, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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