Doing It For the ‘Gram: Sacrificing Enjoyment When Posting Online
Do consumers who anticipate posting (vs. not posting) on social media make different consumption decisions? Across four experiments, consumers choose between well-known and niche consumption options. Consumers who anticipate posting the experience online are more likely to choose the well-known option, leading to lower overall enjoyment of the experience.
Holly S Howe, Jordan Etkin, and Alixandra Barasch (2019) ,"Doing It For the ‘Gram: Sacrificing Enjoyment When Posting Online", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 342-346.
Holly S Howe, Duke University, USA
Jordan Etkin, Duke University, USA
Alixandra Barasch, New York University, USA
NA - Advances in Consumer Research Volume 47 | 2019
Trusting the data, the self and “the other” in self tracking practices
Dorthe Brogård Kristensen, University of Southern Denmark, Denmark
Feeling Bad by Wanting More or Wanting More by Feeling Bad: The Materialism - Well-Being Cycle
Esther Doriette Tamara Jaspers, Massey University
Rik Pieters, Tilburg University, The Netherlands
Stacy Wood, North Carolina State University