Too Much Enjoyable Information Leads to Less Enjoyment
We demonstrate a “more-is-less” effect, such that providing too much enjoyable information for people to consume impairs their enjoyment. Moreover, nudging people to consume slowly increases immersion, which, in turn, enhances enjoyment. People usually do not consume information at a hedonically-optimal speed, and a simple nudge can improve happiness.
Citation:
Ke Wang and Christopher Hsee (2019) ,"Too Much Enjoyable Information Leads to Less Enjoyment", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 342-346.
Authors
Ke Wang, Harvard University, USA
Christopher Hsee, University of Chicago, USA
Volume
NA - Advances in Consumer Research Volume 47 | 2019
Share Proceeding
Featured papers
See MoreFeatured
R4. Human Brands and Their Consumers: How Consumers Reform Brand Understandings Following Critical Incidents
Kimberley Mosher Preiksaitis, Siena College
Featured
K3. Goal or Knowledge? Exploring the Nature of Culture and its Consequential Effect
Xiaohua Zhao, Tsinghua University
Fang Wan, University of Manitoba, Canada
Antonios Stamatogiannakis, IE Business School, IE University
Haiyang Yang, Johns Hopkins University
Featured
D12. Future Decisions and Temporal Contiguity Cues: When Absence of Temporal Contiguity Cues Increases Online Reviews’ Persuasiveness.
Francesco Zanibellato, Ca' Foscari University, Venice, Italy