Too Much Enjoyable Information Leads to Less Enjoyment

We demonstrate a “more-is-less” effect, such that providing too much enjoyable information for people to consume impairs their enjoyment. Moreover, nudging people to consume slowly increases immersion, which, in turn, enhances enjoyment. People usually do not consume information at a hedonically-optimal speed, and a simple nudge can improve happiness.


Ke Wang and Christopher Hsee (2019) ,"Too Much Enjoyable Information Leads to Less Enjoyment", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 342-346.


Ke Wang, Harvard University, USA
Christopher Hsee, University of Chicago, USA


NA - Advances in Consumer Research Volume 47 | 2019

Share Proceeding

Featured papers

See More


R4. Human Brands and Their Consumers: How Consumers Reform Brand Understandings Following Critical Incidents

Kimberley Mosher Preiksaitis, Siena College

Read More


K3. Goal or Knowledge? Exploring the Nature of Culture and its Consequential Effect

Xiaohua Zhao, Tsinghua University
Fang Wan, University of Manitoba, Canada
Antonios Stamatogiannakis, IE Business School, IE University
Haiyang Yang, Johns Hopkins University

Read More


D12. Future Decisions and Temporal Contiguity Cues: When Absence of Temporal Contiguity Cues Increases Online Reviews’ Persuasiveness.

Francesco Zanibellato, Ca' Foscari University, Venice, Italy

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.