Too Much Enjoyable Information Leads to Less Enjoyment

We demonstrate a “more-is-less” effect, such that providing too much enjoyable information for people to consume impairs their enjoyment. Moreover, nudging people to consume slowly increases immersion, which, in turn, enhances enjoyment. People usually do not consume information at a hedonically-optimal speed, and a simple nudge can improve happiness.


Ke Wang and Christopher Hsee (2019) ,"Too Much Enjoyable Information Leads to Less Enjoyment", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 342-346.


Ke Wang, Harvard University, USA
Christopher Hsee, University of Chicago, USA


NA - Advances in Consumer Research Volume 47 | 2019

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