Binge Interrupted: Psychological Momentum Facilitates Binge Watching By Distorting Time Perceptions

Five studies demonstrate an antecedent of binge-watching. People are more likely to watch an additional similar show (vs. switch to a different show/task) after watching similar shows without interruptions. We propose that a lack of interruptions while viewing related content facilitates binging of similar videos by distorting perceptions of time.


Kaitlin Woolley and Marissa Sharif (2019) ," Binge Interrupted: Psychological Momentum Facilitates Binge Watching By Distorting Time Perceptions", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 342-346.


Kaitlin Woolley, Cornell University, USA
Marissa Sharif, University of Pennsylvania, USA


NA - Advances in Consumer Research Volume 47 | 2019

Share Proceeding

Featured papers

See More


Neural pattern similarity reveals brand equity

Feng Sheng, University of Pennsylvania, USA
Michael Platt, University of Pennsylvania, USA

Read More


Can Making Family Salient Improve Retirement Contributions? Evidence from Field Experiments in Mexico

Avni Shah, University of Toronto, Canada
Matthew Osborne, University of Toronto, Canada
Jaclyn Lefkowitz, IDEAS42
Andrew Fertig, IDEAS42
Dilip Soman, University of Toronto, Canada
Nina Mazar, Boston University, USA

Read More


N3. Emotion Regulation and Memory for Negative Emotion Ads

Sandra Segal, Ben Gurion University, Israel
Hila Riemer, Ben Gurion University, Israel
Shai Danziger, Tel Aviv University, Israel
Gal Sheppes, Tel Aviv University, Israel

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.