Binge Interrupted: Psychological Momentum Facilitates Binge Watching By Distorting Time Perceptions
Five studies demonstrate an antecedent of binge-watching. People are more likely to watch an additional similar show (vs. switch to a different show/task) after watching similar shows without interruptions. We propose that a lack of interruptions while viewing related content facilitates binging of similar videos by distorting perceptions of time.
Kaitlin Woolley and Marissa Sharif (2019) ," Binge Interrupted: Psychological Momentum Facilitates Binge Watching By Distorting Time Perceptions", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 342-346.
Kaitlin Woolley, Cornell University, USA
Marissa Sharif, University of Pennsylvania, USA
NA - Advances in Consumer Research Volume 47 | 2019
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