3L You Are What You Sound: Signaling Status With Product Sounds

Previous research shows that an individual’s visual cues (attire, posture, etc.) influence other people’s impressions of them. We extend that research to the auditory domain by showing that the individual’s shoe sounds can increase their perceived status, though nicer attire sometimes blunts and even eliminates the effect.



Citation:

Zhihao Yu and Timothy B Heath (2019) ,"3L You Are What You Sound: Signaling Status With Product Sounds", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 969-969.

Authors

Zhihao Yu, University of South Florida, USA
Timothy B Heath, University of South Florida, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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