3L You Are What You Sound: Signaling Status With Product Sounds

Previous research shows that an individual’s visual cues (attire, posture, etc.) influence other people’s impressions of them. We extend that research to the auditory domain by showing that the individual’s shoe sounds can increase their perceived status, though nicer attire sometimes blunts and even eliminates the effect.



Citation:

Zhihao Yu and Timothy B Heath (2019) ,"3L You Are What You Sound: Signaling Status With Product Sounds", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 969-969.

Authors

Zhihao Yu, University of South Florida, USA
Timothy B Heath, University of South Florida, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

Alternative Worldviews on Human – Nonhuman Relations: The Turkish Case

N. Alican Mecit, HEC Paris, France
tina m. lowrey, HEC Paris, France

Read More

Featured

K3. Goal or Knowledge? Exploring the Nature of Culture and its Consequential Effect

Xiaohua Zhao, Tsinghua University
Fang Wan, University of Manitoba, Canada
Antonios Stamatogiannakis, IE Business School, IE University
Haiyang Yang, Johns Hopkins University

Read More

Featured

Algorithm Attraction versus Aversion: The Role of the Perceived Self-Efficacy of the Decision Maker

Gizem Yalcin, Erasmus University Rotterdam, The Netherlands
Anne-Kathrin Klesse, Erasmus University Rotterdam, The Netherlands
Darren Dahl, University of British Columbia, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.