3L You Are What You Sound: Signaling Status With Product Sounds
Previous research shows that an individual’s visual cues (attire, posture, etc.) influence other people’s impressions of them. We extend that research to the auditory domain by showing that the individual’s shoe sounds can increase their perceived status, though nicer attire sometimes blunts and even eliminates the effect.
Zhihao Yu and Timothy B Heath (2019) ,"3L You Are What You Sound: Signaling Status With Product Sounds", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 969-969.
Zhihao Yu, University of South Florida, USA
Timothy B Heath, University of South Florida, USA
NA - Advances in Consumer Research Volume 47 | 2019
E2. Donation versus Adoption: How the Mode of Helping Moderates the Effect of Emotions on Helping
Ziqi Shang, Renmin University of China
Xiuping Li, National University of Singapore, Singapore
aradhna krishna, University of Michigan, USA
O5. The Effect of Synchrony on Non-Human Objects Involved in the Synchronous Performance
Xiaoyin YE, Xiamen University
Jun YE, Xiamen University
The Messy Satiation Effect: The Benefits of Eating Like a Pig
Kevin L. Sample, University of Georgia, USA
Kelly Haws, Vanderbilt University, USA