4B Smiley Food Brand Logos: the Impact of Smiley Faces in Food Brand Logos on Food Healthfulness and Price Perception
The findings of two studies show that food brands and menus associated with logos that include smileys are perceived as lower in healthfulness and price. Further, consuming foods from restaurants with smiley face logos in their brand name or in their menu leads to higher perceived guilt.
Annika Abell and Dipayan Biswas (2019) ,"4B Smiley Food Brand Logos: the Impact of Smiley Faces in Food Brand Logos on Food Healthfulness and Price Perception", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 955-955.
Annika Abell, University of South Florida, USA
Dipayan Biswas, University of South Florida, USA
NA - Advances in Consumer Research Volume 47 | 2019
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Magdalena Zyta Jablonska, SWPS University of Social Sciences and Humanities
Andrzej Falkowski, SWPS University of Social Sciences and Humanities
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Mycah L Harrold, Washington State University, USA
Andrew Perkins, Washington State University, USA
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Keith Wilcox, Columbia University, USA