4B Smiley Food Brand Logos: the Impact of Smiley Faces in Food Brand Logos on Food Healthfulness and Price Perception

The findings of two studies show that food brands and menus associated with logos that include smileys are perceived as lower in healthfulness and price. Further, consuming foods from restaurants with smiley face logos in their brand name or in their menu leads to higher perceived guilt.



Citation:

Annika Abell and Dipayan Biswas (2019) ,"4B Smiley Food Brand Logos: the Impact of Smiley Faces in Food Brand Logos on Food Healthfulness and Price Perception", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 955-955.

Authors

Annika Abell, University of South Florida, USA
Dipayan Biswas, University of South Florida, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

K8. Framing Matters. How Comparisons to Ideal and Anti-Ideal Reference Points Affect Brand Evaluations.

Magdalena Zyta Jablonska, SWPS University of Social Sciences and Humanities
Andrzej Falkowski, SWPS University of Social Sciences and Humanities

Read More

Featured

R13. Brand Humanization: Applying Two Dimensions of Humanness to Brand

Mycah L Harrold, Washington State University, USA
Andrew Perkins, Washington State University, USA

Read More

Featured

Do Altruistic Individuals "Share" More Contents on Social Media?

Travis Tae Oh, Columbia University, USA
Keith Wilcox, Columbia University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.