The Influence of Idealistic Versus Pragmatic Mindsets on Charitable Behavior

This paper examines the implication of idealistic versus pragmatic mindsets — the tussle between being placing values/ principles above practical concerns versus being practical-oriented, in the context of charitable behavior. We examined the mechanism of how pragmatic-idealistic mindset influence people’s charitable motivation and the effectiveness of different types of charitable appeals.



Citation:

Shaobo (Kevin) Li, Kuangjie Zhang, and Sharon Ng (2019) ,"The Influence of Idealistic Versus Pragmatic Mindsets on Charitable Behavior", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 733-736.

Authors

Shaobo (Kevin) Li, Southern University of Science and Technology, China
Kuangjie Zhang, Nanyang Technological University, Singapore
Sharon Ng, Nanyang Technological University, Singapore



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

Intentionally “Biased”: People Purposefully Use To-Be-Ignored Information, But Can Be Persuaded Not To

Berkeley Jay Dietvorst, University of Chicago, USA
Uri Simonsohn, University of Pennsylvania, USA

Read More

Featured

J7. Alienation from Ourselves, Alienation from Our Products: A Carry-over Effect of Self-alienation on Self-possession Connection

(Joyce) Jingshi Liu, Hong Kong University of Science and Technology
Amy Dalton, Hong Kong University of Science and Technology

Read More

Featured

Exiting Etsy? When Collaboration Among Market Co-Creators Come Undone

daiane scaraboto, Pontificia Universidad Católica de Chile
Eileen Fischer, York University, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.