7O Identity Contamination in Circular Economy Products
We investigate why circular economy products have been met with trepidation. Three studies reveal that the circular material inputs matter, participants prefer products made from plastic waste compared to products made from recycled clothing. This is because circular products made from recycled clothing are contaminated with others self-identity.
Citation:
Anna Tari and Remi Trudel (2019) ,"7O Identity Contamination in Circular Economy Products", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 994-994.
Authors
Anna Tari, Boston University, USA
Remi Trudel, Boston University, USA
Volume
NA - Advances in Consumer Research Volume 47 | 2019
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