Reducing Monotony For Breakfast: a Goal-Based Account

Why do people eat the same breakfast everyday, but desire different lunches and dinners? We find across diary, day reconstruction, and experimental data that goals, rather than time scarcity, modulate variety-seeking in meals throughout the week. The impact of a hedonic goal change on variety-seeking decreases from breakfast to dinner.



Citation:

Romain Cadario and Carey K. Morewedge (2019) ,"Reducing Monotony For Breakfast: a Goal-Based Account", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 481-482.

Authors

Romain Cadario, IESEG School of Management, France
Carey K. Morewedge, Boston University, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

C11. More of a Bad Thing: How Consumers Ignore Pollutant Levels in Healthiness Assessment

Aner Tal, Ono Academic College (OAC)
Yaniv Gvili, Ono Academic College (OAC)
Moty Amar, Ono Academic College (OAC)

Read More

Featured

I8. How Food Images on Social Media Influence Online Reactions

Annika Abell, University of South Florida, USA
Dipayan Biswas, University of South Florida, USA

Read More

Featured

I5. Take That Mirror Away From me! Clothing Consumption by the Elderly and the Self-identity of the Young

Daniela Ferreira, Federal University of Rio de Janeiro

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.