7L Parenthood Increases Desire For Conspicuous Luxury Goods

Little is known about how parenthood influences consumer behavior. A series of studies show that parenthood—manipulated or measured—leads to enhanced desire for certain kinds of products. Parenthood increased desire specifically for conspicuous luxury goods because parents believe that their social status impacts the social status of another person.



Citation:

Aziza Caimile Jones, Kristina Durante, Sarah Hill, and Hannah Bradshaw (2019) ,"7L Parenthood Increases Desire For Conspicuous Luxury Goods", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 977-977.

Authors

Aziza Caimile Jones, Rutgers University, USA
Kristina Durante, Rutgers University, USA
Sarah Hill, Texas Christian University, USA
Hannah Bradshaw, Texas Christian University, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

Rejecting Moralized Products: Moral Identity as a Predictor of Reactance to “Vegetarian” and “Sustainable” Labels

Rishad Habib, University of British Columbia, Canada
Yann Cornil, University of British Columbia, Canada
Karl Aquino, University of British Columbia, Canada

Read More

Featured

F1. Reach out in the Darkness: How Unfair Treatments Shape Social Connection Motivation

Yijie Wang, Hong Kong Polytechic University
Yuwei Jiang, Hong Kong Polytechic University
Mandy Mantian Hu, Chinese University of Hong Kong, China
Ninghua Zhong, Tongji University

Read More

Featured

Q7. Desire in Performed Consumption: Examining the Case of Korean Beauty Vlogging

Marie-Eve Jodoin, HEC Montreal, Canada
Marie-Agnès Parmentier, HEC Montreal, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.