To Do Or to Have? Exploring the Effects of Social Exclusion on Experiential and Material Purchases

Social exclusion is widespread in our modern society. This research examined that individuals who are faced with social exclusion will prefer more experiential purchases than material purchases, so as to alleviate the threat of relationship needs caused by social exclusion, and the effect on interdependent self-construction is more intense.



Citation:

Bingcheng Yang, Hongyan Yu, and Jifei Wu (2019) ,"To Do Or to Have? Exploring the Effects of Social Exclusion on Experiential and Material Purchases", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 919-920.

Authors

Bingcheng Yang, Guangzhou,China
Hongyan Yu, Sun Yat-Sen University, China
Jifei Wu, Sun Yat-Sen University, China



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

The Effect of Identity Conflict on Price Sensitivity

Huachao Gao, University of Victoria
Yinlong Zhang, University of Texas at San Antonio, USA
Vikas Mittal, Rice University, USA

Read More

Featured

Round It Up: Preference Exists for Rounded Totals (PERT)

Varun Sharma, Bocconi University, Italy
aradhna krishna, University of Michigan, USA
Zachary Estes, Bocconi University, Italy

Read More

Featured

Doing it the Hard Way: More Effortful Saving Leads to Less Investing

Joshua I Morris, Stanford University, USA
Szu-chi Huang, Stanford University, USA
Christopher Bechler, Stanford University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.