To Do Or to Have? Exploring the Effects of Social Exclusion on Experiential and Material Purchases
Social exclusion is widespread in our modern society. This research examined that individuals who are faced with social exclusion will prefer more experiential purchases than material purchases, so as to alleviate the threat of relationship needs caused by social exclusion, and the effect on interdependent self-construction is more intense.
Citation:
Bingcheng Yang, Hongyan Yu, and Jifei Wu (2019) ,"To Do Or to Have? Exploring the Effects of Social Exclusion on Experiential and Material Purchases", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 919-920.
Authors
Bingcheng Yang, Guangzhou,China
Hongyan Yu, Sun Yat-Sen University, China
Jifei Wu, Sun Yat-Sen University, China
Volume
NA - Advances in Consumer Research Volume 47 | 2019
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