11G a World of Distrust: How Exposure to Fake News Affects Consumer Product Perceptions

The current research examines how exposure to fake news can influence product evaluations, which are moderated by consumers’ political ideologies. A series of experiments document the interactive effect of fake news exposure and political ideology on consumer perceptions of marketplace offerings unrelated to the fake news content.


Mina Kwon and Mike Barone (2019) ,"11G a World of Distrust: How Exposure to Fake News Affects Consumer Product Perceptions", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 980-980.


Mina Kwon, University of Louisville, USA
Mike Barone, University of Louisville, USA


NA - Advances in Consumer Research Volume 47 | 2019

Share Proceeding

Featured papers

See More


Charity Donors’ Response to Cause-Related Marketing: The Role of Attachment Styles

Sondes Zouaghi, Thema-Cergy University
Aïda Mimouni Chaabane, Thema-Cergy University

Read More


Small but Sincere: The Impact of Firm Size and Gratitude on the Effectiveness of Cause-Marketing Campaigns

Eline L.E. De Vries, University Carlos III Madrid
Lola C. Duque, University Carlos III Madrid

Read More


If No One Saw It on Instagram, Was It Any Good? Examining Received Attention as a Social Benefit of Experiential Consumption

Matthew J Hall, University of Nebraska-Lincoln
Jamie D. Hyodo, University of Nebraska-Lincoln

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.