11G a World of Distrust: How Exposure to Fake News Affects Consumer Product Perceptions

The current research examines how exposure to fake news can influence product evaluations, which are moderated by consumers’ political ideologies. A series of experiments document the interactive effect of fake news exposure and political ideology on consumer perceptions of marketplace offerings unrelated to the fake news content.



Citation:

Mina Kwon and Mike Barone (2019) ,"11G a World of Distrust: How Exposure to Fake News Affects Consumer Product Perceptions", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 980-980.

Authors

Mina Kwon, University of Louisville, USA
Mike Barone, University of Louisville, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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