11G a World of Distrust: How Exposure to Fake News Affects Consumer Product Perceptions

The current research examines how exposure to fake news can influence product evaluations, which are moderated by consumers’ political ideologies. A series of experiments document the interactive effect of fake news exposure and political ideology on consumer perceptions of marketplace offerings unrelated to the fake news content.


Mina Kwon and Mike Barone (2019) ,"11G a World of Distrust: How Exposure to Fake News Affects Consumer Product Perceptions", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 980-980.


Mina Kwon, University of Louisville, USA
Mike Barone, University of Louisville, USA


NA - Advances in Consumer Research Volume 47 | 2019

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