The Heightening Effect of Temporal Landmarks on Regulatory Resources

The article shows that individuals have more regulatory resource when they get a fresh start. Via regulatory resources, individuals are more likely to choose unpalatable but healthy food and to believe advertisement that delivery knowledge at temporal landmarks.



Citation:

Yu Yu (2019) ,"The Heightening Effect of Temporal Landmarks on Regulatory Resources", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 928-932.

Authors

Yu Yu, Sun Yet-Sen University



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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