7K I Believe, But I Don’T Follow! Religious Deviance: Causes, Consequences, and Coping Mechanisms

Deviance from religious norms in practicing followers results in internal value conflict and/ or social consequences of non-compliance. Based on in-depth interviews with self- reported religious deviants, present study identifies de-norming of institution, rationalization, borrowing of beliefs, and concealment as coping mechanisms in situations of religious deviance.



Citation:

Arti Srivastava and Prakash Satyavageeswaran (2019) ,"7K I Believe, But I Don’T Follow! Religious Deviance: Causes, Consequences, and Coping Mechanisms", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 992-992.

Authors

Arti Srivastava, Indian Institute of Management Udaipur, Inda
Prakash Satyavageeswaran, Indian Institute of Management Udaipur, Inda



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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