When Scarcity Mind-Set Promotes Prosocial Behaviours: a Waste Reduction

Scarcity has been found to increase self-interestedness and decrease prosocial propensity. In contrast, the current research demonstrates that inducing scarcity mind-set makes people be more concerned about waste reduction and when a waste concern is present, people under a scarcity mind-set tend to make prosocial decisions to avoid waste.



Citation:

Xue Wang, Xianchi Dai, and Kao Si (2019) ,"When Scarcity Mind-Set Promotes Prosocial Behaviours: a Waste Reduction", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 903-904.

Authors

Xue Wang, Chinese University of Hong Kong, China
Xianchi Dai, Chinese University of Hong Kong, China
Kao Si, University of Macau, China



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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