18E Have More, Pay More: Distributive Concerns in Price Fairness Perceptions

Two studies find that people perceive it as fair to charge wealthier customers more and poor customers less for the same product, even if they are willing and able to pay equally. Price fairness perceptions may be affected by how a market exchange affects irrelevant, existing economic inequalities.



Citation:

Camilla Zallot, Gabriele Paolacci, and Amit Bhattacharjee (2019) ,"18E Have More, Pay More: Distributive Concerns in Price Fairness Perceptions", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 1003-1003.

Authors

Camilla Zallot, Erasmus University Rotterdam, The Netherlands
Gabriele Paolacci, Erasmus University Rotterdam, The Netherlands
Amit Bhattacharjee, Erasmus University Rotterdam, The Netherlands



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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