5G Wise Consumers Use Mobile Apps to Choose Healthy Food Products
Generally, little is known about the concept of wisdom in consumer behavior. This qualitative research is exploring the concept of "wisdom" when using a mobile app to make healthy food decisions.
Citation:
Mia M. Birau (2019) ,"5G Wise Consumers Use Mobile Apps to Choose Healthy Food Products", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 993-993.
Authors
Mia M. Birau, SKEMA Business School, France
Volume
NA - Advances in Consumer Research Volume 47 | 2019
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