5G Wise Consumers Use Mobile Apps to Choose Healthy Food Products
Generally, little is known about the concept of wisdom in consumer behavior. This qualitative research is exploring the concept of "wisdom" when using a mobile app to make healthy food decisions.
Citation:
Mia M. Birau (2019) ,"5G Wise Consumers Use Mobile Apps to Choose Healthy Food Products", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 993-993.
Authors
Mia M. Birau, SKEMA Business School, France
Volume
NA - Advances in Consumer Research Volume 47 | 2019
Share Proceeding
Featured papers
See MoreFeatured
Guilt Undermines Consumer Willingness to Buy More Meaningful Time
Ashley V. Whillans, Harvard Business School, USA
Elizabeth W. Dunn, University of British Columbia, Canada
Featured
Product Retention (vs. Acquisition) Choices and Preference for Person-Related Features
Liad Weiss, University of Wisconsin - Madison, USA
Featured
Enhancing the Effectiveness of Narratives Among Vaccine-Skeptical Parents
Sandra Praxmarer-Carus, Universität der Bundeswehr München
Stefan Wolkenstoerfer, Universität der Bundeswehr München