16O Measuring Mindful Consumption

Researchers have not yet developed any scale to measure mindful consumption. There is a strong need to have a scale to measure mindful consumption. The current research bridges this gap using mixed method research to develop a scale for Mindful Consumption that can be used for future empirical researches.


Sharad Gupta and Harsh Verma (2019) ,"16O Measuring Mindful Consumption", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 972-972.


Sharad Gupta, Delhi School of Business, VIPS-TC, Inda
Harsh Verma, Delhi University, India


NA - Advances in Consumer Research Volume 47 | 2019

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