Robot Or Human? How Bodies and Minds Shape Consumer Reactions to Human-Like Robots

Social robots are being increasingly used in consumption settings and are becoming more human-like in their physical appearance and mental abilities. Prior research suggests that consumers are uncomfortable with human-like robots. We find that increasing the belief that social robots can have minds increases perceived usefulness of and comfort with robots.



Citation:

Noah Castelo, Bernd Schmitt, and Miklos Sarvary (2019) ,"Robot Or Human? How Bodies and Minds Shape Consumer Reactions to Human-Like Robots", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 259-264.

Authors

Noah Castelo, Columbia University, USA
Bernd Schmitt, Columbia University, USA
Miklos Sarvary, Columbia University, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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