The Power of Speech: Consumer Movements’ Discursive Strategies in Digital Mobilization

The digitalization of social movements in general, and consumers’ movements in particular, is changing the traditional dynamics of contestation. Studying a two-year online consumer movement to save a famous French museum from closure, we show how rhetorical strategies played a key role in the successful mobilization of actors.


Damien Chaney and Déborah Philippe (2019) ,"The Power of Speech: Consumer Movements’ Discursive Strategies in Digital Mobilization", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 501-502.


Damien Chaney, South Champagne Business School, France
Déborah Philippe, University of Lausanne, Switzerland


NA - Advances in Consumer Research Volume 47 | 2019

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