The Power of Speech: Consumer Movements’ Discursive Strategies in Digital Mobilization
The digitalization of social movements in general, and consumers’ movements in particular, is changing the traditional dynamics of contestation. Studying a two-year online consumer movement to save a famous French museum from closure, we show how rhetorical strategies played a key role in the successful mobilization of actors.
Damien Chaney and Déborah Philippe (2019) ,"The Power of Speech: Consumer Movements’ Discursive Strategies in Digital Mobilization", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 501-502.
Damien Chaney, South Champagne Business School, France
Déborah Philippe, University of Lausanne, Switzerland
NA - Advances in Consumer Research Volume 47 | 2019
An Idea Opposed to Another Idea is Always the Same Idea: Reconsidering the Materialistic Aspects of Voluntary Simplicity
Mathieu Alemany Oliver, Toulouse Business School
Justyna Kramarczyk, Adam Mickiewicz University in Poznan
N7. Emotion Or Information? Effects Of Online Social Support On Customer Engagement
Chuang Wei, Tsinghua University
Maggie Wenjing Liu, Tsinghua University
Qichao Zhu, Tsinghua University
The Best of Both Worlds: Androgyny in Consumer Choice
Niusha Jones, University of North Texas
Blair Kidwell, University of North Texas