14M Others Vs. Fate: an Exploration of the Nature of Loss of Control, Compensatory Consumption, and Consumer Responses to Smart Technology

We posit that a perceived loss of control due to others(vs. fate) invokes a personally agentic(vs. externally agentic) coping mechanism in consumers, and that their compensatory coping strategies are reflected in their preference for device-controlled(vs. voice-controlled) smart technology products, as these products exhibit characteristics that map onto personal(vs. external) agency.



Citation:

Jasper Teow (2019) ,"14M Others Vs. Fate: an Exploration of the Nature of Loss of Control, Compensatory Consumption, and Consumer Responses to Smart Technology", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 994-994.

Authors

Jasper Teow, National University of Singapore, Singapore



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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