The Influence of Social Crowdedness and Competitiveness on Status Consumption
Prior research suggests that people perceive physical threats and prefer safety products in a crowded environment. This research shows that competitive consumers instead perceive social threats in a crowded environment, which increases their preference for status consumption as a means to redress the perceived social threats.
Citation:
Lijun Zhang and Yee Ling (2019) ,"The Influence of Social Crowdedness and Competitiveness on Status Consumption", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 938-939.
Authors
Lijun Zhang, Nanyang Technological University, Singapore
Yee Ling, Elaine Chan, Nanyang Technological University, Singapore
Volume
NA - Advances in Consumer Research Volume 47 | 2019
Share Proceeding
Featured papers
See MoreFeatured
J3. You Think I’m Yours but, Trust Me, I’m Not: How Consumers Value Dogs and Cats
Colleen Patricia Kirk, New York Institute of Technology
Samantha Renee Kirk, Boston College, USA
Featured
E5. Volunteer Motivations for Direct versus Indirect Service
Abigail Schneider, Regis University
Eric Hamerman, Iona College
Featured
The Power of Pottymouth in Word-of-Mouth
Katherine C Lafreniere, University of Alberta, Canada
Sarah G Moore, University of Alberta, Canada