The Effect of Power Distance Belief on Variety Seeking
In the current research, we propose that high PDB consumers seek more variety than low PDB consumers. Specifically, we argue that high PDB consumers are more sensitive to rules and regulations in the society, thus they are more likely to experience boredom and ending up seeking more variety.
Han Ma, Narayan Janakiraman, Zhiyong Yang, and Ashok K Lalwani (2019) ,"The Effect of Power Distance Belief on Variety Seeking", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 758-759.
Han Ma, University of Texas at Arlington, USA
Narayan Janakiraman, University of Texas at Arlington, USA
Zhiyong Yang, University of North Carolina at Greensboro, USA
Ashok K Lalwani, Indiana University, USA
NA - Advances in Consumer Research Volume 47 | 2019
Q6. Online Social Status Predicts Subjective Well-being: a Two Population Study
Rui Du, University of Hawaii, USA
Miao Hu, University of Hawaii, USA
‘But Screw the Little People, Right?’ Case of the Commercialization of Reward-Based Crowdfunding
Natalia Drozdova, Norwegian School of Economics and Business Administration, Norway
Cheating Your Self: Diagnostic Self-Deceptive Cheating for Intrinsic Rewards
Sara Loughran Dommer, Georgia Tech, USA
Nicole Marie Coleman, University of Pittsburgh, USA