When Self-Perceived Efforts Lead to Perseverance: Implications For the Development of Pro-Environmental Behaviors

What type of pro-environmental behavior increases the likelihood of engaging in other pro-environmental behaviors in the future? We compare the effects of effortless behavior with that of effortful behavior on subsequent pro-environmental behaviors. Three studies show that effortful behaviors increase future behaviors in accordance with the predictions of self-signaling theory.



Citation:

Linda Lemarié, Bruno Lanz, and Valéry Bezençon (2019) ,"When Self-Perceived Efforts Lead to Perseverance: Implications For the Development of Pro-Environmental Behaviors", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 728-729.

Authors

Linda Lemarié, Audencia Business School, France
Bruno Lanz, University of Neuchâtel, Switzerland
Valéry Bezençon, University of Neuchâtel, Switzerland



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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