9E Knowing Your Name Makes Me a Better Man: the Positive Effect of Helper Name Disclosure on Help Recipient’S Prosocial Behavior

People often receive anonymous help. Four studies showed that compared to receiving an anonymous help, merely disclosing the name of the helper will increase the help recipient’s likelihood of engaging in prosocial behaviors.



Citation:

Yunqing Chen and Leilei Gao (2019) ,"9E Knowing Your Name Makes Me a Better Man: the Positive Effect of Helper Name Disclosure on Help Recipient’S Prosocial Behavior", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 963-963.

Authors

Yunqing Chen, Chinese University of Hong Kong, China
Leilei Gao, Chinese University of Hong Kong, China



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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