8O Feeling Embarrassed, Leave Me Alone: the Impact of Embarrassment on Preference For Facial Prominence

This research proposes that embarrassment increases individuals’ needs for space to avoid others’ attention, and thus predicts a preference for human images of low facial prominence. The effect is heightened when the human image and the consumer are opposite sex (vs. same sex).



Citation:

Xiadan Zhang and Jing Jiang (2019) ,"8O Feeling Embarrassed, Leave Me Alone: the Impact of Embarrassment on Preference For Facial Prominence", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 1003-1003.

Authors

Xiadan Zhang, Renmin University of China
Jing Jiang, Renmin University of China



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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