The Appeal of Upcycled Products: the Role of Perceived Creativity

In this paper, we examine why and when consumers find upcycled products appealing. In a series of field and lab studies, we identify creativity as an important underlying mechanism that make upcycled products appealing to consumers.



Citation:

Sara Caprioli, Christoph Fuchs, and Bram Van den Bergh (2019) ,"The Appeal of Upcycled Products: the Role of Perceived Creativity", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 487-488.

Authors

Sara Caprioli, TU Munich, Germany
Christoph Fuchs, TU Munich, Germany
Bram Van den Bergh, Erasmus University Rotterdam, The Netherlands



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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