The Appeal of Upcycled Products: the Role of Perceived Creativity

In this paper, we examine why and when consumers find upcycled products appealing. In a series of field and lab studies, we identify creativity as an important underlying mechanism that make upcycled products appealing to consumers.


Sara Caprioli, Christoph Fuchs, and Bram Van den Bergh (2019) ,"The Appeal of Upcycled Products: the Role of Perceived Creativity", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 487-488.


Sara Caprioli, TU Munich, Germany
Christoph Fuchs, TU Munich, Germany
Bram Van den Bergh, Erasmus University Rotterdam, The Netherlands


NA - Advances in Consumer Research Volume 47 | 2019

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