19A Does Online Shopping Increase Customer Loyalty? the Role of Uncertainty Avoidance
This research investigates the joint effects of uncertainty avoidance and on online (vs. offline) shopping on customer loyalty. By measuring and manipulating uncertainty avoidance, we found convergent evidence of this joint effect. Possible mediators and moderator are discussed.
Bingxuan Guo and Yinlong Zhang (2019) ,"19A Does Online Shopping Increase Customer Loyalty? the Role of Uncertainty Avoidance", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 972-972.
Bingxuan Guo, University of Texas at San Antonio, USA
Yinlong Zhang, University of Texas at San Antonio, USA
NA - Advances in Consumer Research Volume 47 | 2019
Changes in Environment Restore Self-Control
Nicole Mead, University of Melbourne, Australia
Jonathan Levav, Stanford University, USA
The Influence of Conflicting and Complementary Benefit Goals on the Execution of Accuracy and Effort Process Goals
Felipe Marinelli Affonso, University of Florida, USA
Chris Janiszewski, University of Florida, USA
C4. The role of attachment to a human brand in improving eating habits
Amélie Guèvremont, École des Sciences de la Gestion, UQAM