Quantity Modifier Modifies Quality
Quantity modifiers (QMs) convey more than a quantity constraint. For targets with positive (vs. negative) valence, high QMs such as “more than” and “almost” lead to more positive (vs. negative) judgments of quality-related attributes and low QMs such as “only” and “less than” lead to less positive (vs. negative) judgments.
Charles Zhang (2019) ,"Quantity Modifier Modifies Quality", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 937-937.
Charles Zhang, University of California Riverside, USA
NA - Advances in Consumer Research Volume 47 | 2019
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