How Exposure to Visual Glitches Influences Consumers’ Morality Judgments

We proposed a novel contextual cue-visual glitch-and demonstrated that exposure to visual glitches influences consumers’ subsequent, unrelated morality judgments, lowers consumers’ evaluation of brands with poor corporate social responsibility records, and leads unfavorable behavioral reactions. These effects were driven by need for correction.



Citation:

Zhenyu Jin, Xiaojing Yang, and Yuwei Jiang (2019) ,"How Exposure to Visual Glitches Influences Consumers’ Morality Judgments", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 664-665.

Authors

Zhenyu Jin, University of Wisconsin-Milwaukee
Xiaojing Yang, University of Wisconsin - Milwaukee, USA
Yuwei Jiang, Hong Kong Polytechic University, China



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

Dancing with Commercialism: Emphasizing Dramatism to Persuade

Yuxin Bai, Lancaster University, UK
Xin Zhao, Lancaster University, UK
Hayley Cocker, Lancaster University, UK

Read More

Featured

Tuition Myopia: Temporal Discounting Induces a Myopic Focus on the Costs of Higher Education

Haewon Yoon, Indiana University, USA
Yang Yang, University of Florida, USA
Carey K. Morewedge, Boston University, USA

Read More

Featured

Boomerang Effect: How Sustainable Disposal Options Spur Green Consumers to Overconsume

Sommer Kapitan, Auckland University of Technology, New Zealand
Saerom Lee, University of Texas at San Antonio, USA
Eunjoo Han, Auckland University of Technology, New Zealand

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.